When change results from cognitive dissonance, why does the change com

QUESTION

When change results from cognitive dissonance, why does the change come about?

1. The desire to regain feelings of consistency and balance
2. Recognition by the organization
3. Social diffusion of a new idea
4. Monetary reward

ANSWER:

Correct Answer: 1

Cognitive dissonance involves four concepts; (1) people like consistency, (2) dissonance is experienced as discomfort, (3) dissonance drives people to action, and (4) dissonance stimulates people to attain consistency and reduce inconsistencyCognitive dissonance is believed to be a powerful motivator for change. The degree of dissonance experienced is directly related to the importance of the issue. To reduce these feelings of imbalance, people often change attitudes or behavior to regain that feeling of consistency (Gruber, 2003). Recognition by the organization, social diffusion of a new idea, and monetary rewards are all motivating factors to move toward change as described by Lewin’s change theory.