When a consumer takes practical action by protesting a product by e-ma

QUESTION

When a consumer takes practical action by protesting a product by e-mail, by blogging about a product, or by providing feedback about a product on an independent website, the consumer is at what stage of the process of consumer buying behavior?

A) problem recognition
B) information search
C) evaluating alternatives
D) purchase decision
E) postpurchase evaluation

ANSWER

Answer: E
Explanation: E) The customer is at the stage of deciding whether he or she is happy with the product and will or won’t buy a similar one in the future.