What was the marketing concept era (1950s to 1990s) about? What will

QUESTION

What was the marketing concept era (1950s to 1990s) about?

What will be an ideal response?

ANSWER

Answer: The marketing concept era focused on a three-part marketing concept: (1) Customer satisfaction: “We need to give buyers what they expect from us.” (2) Focus on service: “Everyone, from CEO to stock clerk, should focus on customer service.” (3) Emphasis on profitability, not sales: “We need to concentrate on the products that are the most profitable.”
Explanation: The marketing concept era focused on a three-part marketing concept: (1) Customer satisfaction: “We need to give buyers what they expect from us.” (2) Focus on service: “Everyone, from CEO to stock clerk, should focus on customer service.” (3) Emphasis on profitability, not sales: “We need to concentrate on the products that are the most profitable.”