What is the name given to face-to-face communication and promotion to
QUESTION
What is the name given to face-to-face communication and promotion to influence customers to buy goods and services?
A) personal selling
B) fear-appeal advertising
C) direct-action advertising
D) press release
E) advocacy advertising
ANSWER
Answer: A
Explanation: A) Personal selling is face-to-face communication and promotion to influence customers to buy goods and services.
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