What is a brand manager, or product manager, responsible for? What wi

QUESTION

What is a brand manager, or product manager, responsible for?

What will be an ideal response?

ANSWER

Answer: A brand manager, or product manager, is responsible for the key elements of the marketing mix—product, price, place, and promotion—for one brand or one product line.
Explanation: Many companies have a brand manager, or product manager, to be responsible for the key elements of the marketing mix—product, price, place, and promotion—for one brand or one product line.