QUESTION
What differentiates the trial close from the actual close?
What will be an ideal response?
ANSWER
Answer: The trial close is a question or statement that tests the prospect’s willingness to buy. The actual close, on the other hand, concludes the presentation by asking the prospect to purchase the product.
Explanation: The trial close is a question or statement that tests the prospect’s willingness to buy. “Would you want to put that on a credit card?” might be asked by the salesperson at this stage. The actual close, on the other hand, concludes the presentation by asking the prospect to purchase the product. “Here’s the contract, and we’ll need your signature here,” is a statement that might be made at this stage.
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