QUESTION
Experts have defined a brand as âa set of differentiating promises that link a product to its customers.â Applying this framework to your organization,What are your organizationâs differentiating factors that set it apart from its competitors or other organizations? How does your organization communicate these factors to customers, employees and other stakeholders?If you were the CEO of your organization, how would you change these communications to make them more effective?* My organization is called Avendra. Go to Avendra.com for information
ANSWER:
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