What are low-cost marketing schemes that try to get customers’ attenti

QUESTION

What are low-cost marketing schemes that try to get customers’ attention in unusual ways sometimes called?

A) guerrilla marketing
B) word-of-mouth marketing
C) buzz marketing
D) viral marketing
E) face-to-face marketing

ANSWER

Answer: A
Explanation: A) Guerrilla marketing consists of innovative, low-cost marketing schemes that try to get customers’ attention in unusual ways.