To be able to accommodate demands for local responsiveness, a firm sho

QUESTION

To be able to accommodate demands for local responsiveness, a firm should:

A. ignore national differences in consumer tastes and preferences.

B. decentralize production activities to the major national or regional markets.

C. ensure that the manufacturing processes in all units are identical.

D. standardize the product coming out of all manufacturing units.

E. refrain from hiring host country managers.

ANSWER

B