This strategy involves assigning regular prices to products but then r
QUESTION
This strategy involves assigning regular prices to products but then resorting to frequent price-cutting strategies, such as special sales, to undercut the prices of competitors.
A) psychological pricing
B) bundling
C) penetration pricing
D) cost pricing
E) discounting
ANSWER
Answer: E
Explanation: E) Discounting, or high-low pricing, is assigning regular prices to products but then resorting to frequent price-cutting strategies, such as special sales, to undercut the prices of competitors.
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