The total product offer, also known as the value package, is all the f
QUESTION
The total product offer, also known as the value package, is all the factors that potential buyers evaluate in a product when considering whether to buy it.
Indicate whether the statement is true or false.
ANSWER
Answer: TRUE
Explanation: The total product offer, also known as the value package, is all the factors that potential buyers evaluate in a product when considering whether to buy it.
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