QUESTION
The statements above most strongly support which of the following conclusions?
A) The majority of Apple customers believe that owning a Mac makes one independent and innovative.
B) The most effective way to get true believer customers is to convince customers that buying your brand will make them independent.
C) Apple’s true believers have always been loyal to Apple products.
D) The loyalty of Mac computer customers is as high as the loyalty of iPhone customers.
E) Some customers define themselves in part by the brands they choose.
ANSWER
Answer: E
Explanation: E) For the true believers, choosing a Mac is a part of who they are. So Choice E can be inferred. The other choices go too far. We don’t know the percentage of users who are true believers, Choice A. There may be better ways to make someone a true believer, Choice B. We don’t know how long the true believers have been loyal, Choice C, and we don’t know about their relative loyalty, Choice D.
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