The probability of survival decreases if an international business ent

QUESTION

The probability of survival decreases if an international business enters a national market after several other foreign firms have already done so.

Indicate whether the statement is true or false.

ANSWER

FALSE
Research seems to confirm that the probability of survival increases if an international business enters a national market after several other foreign firms have already done so. The late entrant may benefit by observing and learning from the mistakes made by early entrants.