The Dyson brand of vacuum cleaners emphasizes one key selling point in

QUESTION

The Dyson brand of vacuum cleaners emphasizes one key selling point in its advertisements: the product will never lose suction power over time, as other vacuums do. This reflects which of the following approaches to coming up with a business idea?

A) adapt a product from one market to another market
B) simplify an existing product
C) spin one feature off from a multifeatured product
D) enhance an existing product
E) make a product less expensive

ANSWER

Answer: D
Explanation: D) Maintaining consistent suction over time is an enhancement to an existing product—and a good selling point.