The director of marketing argues that Dinasonic’s products will need t

QUESTION

The director of marketing argues that Dinasonic’s products will need to be adapted to local markets to fit the standard of living in other countries. Which of the following, if true, strengthens this position?

A) Dinasonic plans to enter only markets in advanced economies.
B) Dinasonic has some of the best marketing talent in the industry.
C) Dinasonic’s manufacturing processes are very cost-effective.
D) None of Dinasonic’s major competitors will be entering the same markets Dinasonic will.
E) Many consumers in developing economies would not be able to afford Dinasonic’s products.

ANSWER

Answer: E
Explanation: E) If the company wants to sell to consumers in developing economies, then its products should be adapted to what those consumers can afford. Choices A, C, and D weaken the case that Dinasonic should adapt its products to different markets. Choice B is not relevant to whether Dinasonic’s products will need to be adapted to local markets.