Test marketing is marketing research designed to solicit initial consu
QUESTION
Test marketing is marketing research designed to solicit initial consumer reaction to new product ideas.
Indicate whether the statement is true or false.
ANSWER
Answer: FALSE
Explanation: The definition given is for concept testing. Test marketing is the process of testing products among potential users.
Expert paper writers are just a few clicks away
Place an order in 3 easy steps. Takes less than 5 mins.