Taira has recently received a degree from UMUC in Business Management

QUESTION

Assignment #2 Lots of
Fun

Taira Brandt is the 35
year old daughter of Justin Brandt the owner of a medium sized party invitation
company “Lots of Fun” Taira has recently received a degree from UMUC in
Business Management and is anxious to take over her father’s company. She
is a single mother, very attractive but a little retiring in her manner.
She and her father have been planning her take over for several years,
ever since her ex-husband left the business after their divorce, an event that
did not go unnoticed within the company. Taira has always worked in some
capacity within the company but never in a serious leadership role. She is
simply known as the “boss’ daughter”. Taira and her father have agreed
that she will take over as CEO in the next two months. No one knows of this
decision.

Having taken BMGT 365
Taira realizes that she has her work cut out for her if she is to be a good
company leader. The first thing she has to do is take stock of the company.
This is what she sees. The company has netted 1.5 million in sales for the last
two years with no growth rate. Costs have, however, increased by 3
percent. The company produces and sells a variety of invitation styles at
different price points but her most popular items seem to be either the
“budget” invitations or the “high end” expensive paper products. Her
sales people have traditionally only sold to card stores or stationers. The
company has never sought to sell directly to the customer. Taira would like to
explore the online market for future growth potential. In addition to the
new markets, Taira would like to revamp the company image and marketing plans.
Taira’s father, the current CEO, was approached by a Kuala Lampur firm who
would like ‘Just For Fun” to go into a joint venture with them to set up a
separate web store that will sell invitations to Asia with local stores in
Kuala Lampur. Taira and her father are uncomfortable with the approach
because they lack understanding of the Asian culture but do see a great
business opportunity.

There is another issue
that is on Taira’s business agenda. The company is located in Kent,
Washington one of the largest lumber towns in the country. Being close to the
paper source has saved money in the past for the company but now pressure is on
to seek “green” methods of production. A recent article in the Kent
County Gazette challenged “Lots of Fun” to get in touch with their “green
side.”

The business side seems
solid right now but her father has never really changed things since he started
the business forty years ago. He has managed his way to success. Her father…
Taira thought is another matter. What is his role going to be? He jokingly says
that he wants to go into “semi-retirement” but never really says what that
means. In fact Taira’s not really sure that he wants to retire. When she asks
him what role he wants his reply is “I have just one request – don’t make me a
figurehead. I would rather retire completely. You choose the job or have me
retire, either way I will do what you want. It is your show now
sweetheart.” Justin Brandt is an extrovert through and through. He
always wants to be near the action and thrives on running the company. His open
personality and hands-on style has made the business what it is now.
Taira knows this but her role growing up as the “I’ll do any job girl”
has made her privy to lots of company gossip. She heard the new middle
management staff of which there are three, two men and one woman, say he is
nice but too controlling while others like the Vice President and CFO, men who
have been with him for the last 25 years, have given up trying to think
for themselves and just go with his flow. Where do I put my father? I need to
establish myself and my style with these people. I want to make big changes and
I have to get them on board. Yet, I don’t want to lose my father’s knowledge
and enthusiasm. I don’t want to lose him altogether.

Instructions
Paper #2: Lots of Fun
In this assessment, students
will read the case study provided. Students will then write a paper
analyzing the situation with the daughter and father in terms of the following
required elements: The expectation is that the analysis is thorough and
detailed yet concise. Be sure to make connections between the facts
presented in the case study and the information on leadership in the course
readings. Students are expected to effectively use a wide range of
the course readings in completing the paper, which means the course readings
are used to support ideas and reasoning rather than stand-alone
statements. In writing this paper, it is necessary to perform an
analysis in terms of how and why the daughter or father take a
certain course of action. Students are not covering the topics
superficially but are required to use the course readings to explain the
detail:

·
Leadership role
·
Leader as individual
·
Social architect
·
Change agent
·
Ø Include father as
a manager with short-term goal orientation
·
Ø Include daughter
as a leader with long-term goal orientation
·
Relationship builder
·
How can the daughter and father
use the concept of moral compass to give direction to the implementation of a
vision and contribute to the success and sustainability of the company?
Required Formatting of the
Paper #2:
·
This report should be double
spaced, 12-point font, and five to seven pages in length excluding the title
page and reference page;
·
Include an introduction and a
summary paragraph;
·
Title page with your name, the
course name, the date, and instructor’s name;
·
Use headings;
·
Writing should be clear and
concise;
·
Write in the third person;
·
Use APA formatting for in-text
citations and reference page. You are expected to paraphrase and not use
direct quotes. Deductions will be taken when direct quotes are used and found
to be unnecessary;
·
Outside resources may be used
but the majority of the support will come from the course readings with a wide
array of readings used;

ANSWER:

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