Some toothpastes advertise that they fight cavities. Others promote to

QUESTION

Some toothpastes advertise that they fight cavities. Others promote tooth whitening. Labeling toothpastes in this way is an example of what kind of consumer marketing segmentation?

A) geographic segmentation
B) user-rate segmentation
C) benefit segmentation
D) demographic segmentation
E) psychographic segmentation

ANSWER

Answer: C
Explanation: C) Benefit segmentation divides the market by benefits that people seek in a product.