Sammy is a customer relationship analyst with a grocery store chain. H

QUESTION

Sammy is a customer relationship analyst with a grocery store chain. He is using software to review sales figures after the stores instituted new customer-first policies.

The system also weighs demographics from customer loyalty cards. What is helping Sammy determine the new policy’s impact on sales?
A) business intelligence system
B) data mining system
C) executive support system
D) biometric system
E) expert system

ANSWER

Answer: A
Explanation: A) Business intelligence systems analyze a firm’s data to uncover complex relationships. Sammy is using the system to see the impact of improved customer service practices on sales among specific demographic group data available from customer loyalty cards.