Reach is the average number of times each member of the audience is ex
QUESTION
Reach is the average number of times each member of the audience is exposed to an ad.
Indicate whether the statement is true or false.
ANSWER
Answer: FALSE
Explanation: Reach is the number of people within a given population that your ad will reach at least once. Frequency is the average number of times each member of the audience is exposed to an ad.
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