Rainbow Press has two printing presses that can put out a maximum of 2

QUESTION

Rainbow Press has two printing presses that can put out a maximum of 2,000 pages per hour each. Even running three shifts, the company has been turning down work because it doesn’t have the capacity to do more.

Rainbow’s owner wants to purchase a new printing press that can print a maximum of 5,000 pages per hour. That could dramatically increase production, and the company would be able to accept some of the work it has been turning away. Rainbow Press is considering organizational change in which area?
A) technology: changing machines and processes
B) people: changing performance
C) people: changing attitudes
D) structure: changing management hierarchy
E) strategy: changing company direction

ANSWER

Answer: A
Explanation: A) The change Rainbow Press needs to make is in technology, defined as any machine or process that gives an organization a competitive advantage in changing materials used to produce a finished product.