Primary data that companies collect from databases for the purpose of

QUESTION

Primary data that companies collect from databases for the purpose of getting accurate customer information to use when making marketing decisions can also be used how?

What will be an ideal response?

ANSWER

Answer: Primary data collected from databases can be used for one-to-one marketing (reducing marketing segmentation to individual customers).
Explanation: One-to-one marketing consists of reducing market segmentation to the smallest part— individual customers. Marketers need to do intensive research to gain deep understanding of customers’ preferences and keep detailed records on customer interactions.