Peter is standing on a busy street corner in a major city. He is stop

QUESTION

Peter is standing on a busy street corner in a major city.

He is stopping female pedestrians to ask whether they would be interested in a cell phone that had a cut-out space for earrings, so they didn’t have to press the phone against the earrings when listening, thus making the ear feel uncomfortable. What is Peter doing in terms of the marketing process?
What will be an ideal response?

ANSWER

Answer: Peter is doing concept testing. Concept testing is marketing research designed to solicit initial consumer reaction to new product ideas.
Explanation: Peter is doing concept testing. Concept testing is marketing research designed to solicit initial consumer reaction to new product ideas. That is, you might go out among the population you’ve identified as your target population and ask them if they think your potential product is a good idea.