Personal image—the look we wish to project—is most closely tied to

QUESTION

Personal image—the look we wish to project—is most closely tied to which market category?

A) geographic segmentation
B) demographic segmentation
C) psychographic segmentation
D) benefit segmentation
E) user-rate segmentation

ANSWER

Answer: C
Explanation: C) Psychographic segmentation consists of categorizing people according to lifestyle, values, and psychological characteristics, such as frugal versus free spending or rebel versus conservative.