People wear athletic gear for many reasons, and the gear is sold at ma

QUESTION

People wear athletic gear for many reasons, and the gear is sold at many department stores.

But more emphasis is placed on advertising these products for sale at sporting goods stores than at department stores because more customers buy that type of product at sporting goods stores. This is an example of what kind of consumer marketing segmentation?
A) psychographic segmentation
B) user-rate segmentation
C) geographic segmentation
D) demographic segmentation
E) benefit segmentation

ANSWER

Answer: B
Explanation: B) User-rate segmentation divides the market by frequency of customer usage.