People can enter into a business with the highest of intentions to act

QUESTION

People can enter into a business with the highest of intentions to act responsibly, yet may find themselves behaving unethically. Why?

What will be an ideal response?

ANSWER

Answer: People overestimate their ability to act properly.
Explanation: This is known as the “holier-than-thou” effect. People have good intentions in the abstract, but may act differently when faced with an actual challenging situation.