One of the principal risks associated with a strategic alliance is tha

QUESTION

One of the principal risks associated with a strategic alliance is that:

A. it brings together the complementary skills of alliance partners.

B. it makes it difficult for the partner firms to enter into a foreign market.

C. a firm can give away more than it receives.

D. it does not allow firms to share fixed costs.

E. it almost always fails.

ANSWER

C