Nina was hooked up to electrodes that measured her brain activity and

QUESTION

Nina was hooked up to electrodes that measured her brain activity and sensors that measured skin response when she was shown a series of ads by a company that makes e-book readers. Which of the following is true of Nina’s experience?

A) Nina was part of a neuromarketing study and was a primary source of information.
B) Nina was part of a focus group and was a primary source of information.
C) Nina was part of a neuromarketing study and was a secondary source of information.
D) Nina was part of an academic study and was a secondary source of information.
E) Nina was part of a focus group and was a secondary source of information.

ANSWER

Answer: A
Explanation: A) Neuromarketing is the study of how people’s brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye tracking, and skin response. Neuromarketing gives companies primary data.