Name 10 of the 15 given components of a total product offer. What wil

QUESTION

Name 10 of the 15 given components of a total product offer.

What will be an ideal response?

ANSWER

Answer: Any 10: advertising image, availability, brand name, consumer’s prior experience, convenience, financing, guarantees, Internet access, maker’s reputation, packaging, price, product labeling, retailer’s environment, service, warranty
Explanation: The 15 possible components of a total product offer are: advertising image, availability, brand name, consumer’s prior experience, convenience, financing, guarantees, Internet access, maker’s reputation, packaging, price, product labeling, retailer’s environment, service, and warranty.