Mavis has just moved to a snowy city and is in the market for a snow s

QUESTION

Mavis has just moved to a snowy city and is in the market for a snow shovel. At the hardware store, Mavis sees shovels with straight handles and shovels with curved handles. She sees plastic ones and metal ones.

Mavis is currently at which stage of the consumer buying process?
A) problem recognition
B) information search
C) evaluating alternatives
D) purchase decision
E) postpurchase evaluation

ANSWER

Answer: C
Explanation: C) Mavis knows she needs a shovel, so she has passed the problem recognition step. She has her information about types of shovels available, so now she needs to evaluate the shovels and see which ones she think would suit her best. She has not yet made a purchasing decision and so, of course, cannot be at the postpurchasing evaluation step.