Maura works for a huge online shoe seller. Her job is to look through

QUESTION

Maura works for a huge online shoe seller. Her job is to look through the database of customer buying records so the company will be better able to use one-to-one marketing with its customers going forward.

What is the name for what Maura is doing, and what is she looking for?
What will be an ideal response?

ANSWER

Answer: Maura is data mining. She is looking for patterns and relationships in each customer’s buying habits so the company can target specific products to specific customers.
Explanation: Data mining is doing computer searches of the data to detect patterns and relationships, such as customer buying patterns.