Mass customization and rapid product development were identified as cu

QUESTION

Mass customization and rapid product development were identified as current trends in modern manufacturing operations. What is the relationship, if any, between these trends? Please cite two examples.
Solution: Mass customization is the tractability or flexibility to produce products in order to meet customer demands according to requirement and without sacrificing the low cost production process. Rapid product development is used as a source of competitive advantage. Both methods rely on quickness within the organization. Mass production generally emphasizes on improving economies of scale with the increased tractability and competition. The companies need to be creative in its working as well as processing which has moved the organization to concentrate on customized production of goods and services which are made as and when

equired by the consumers. It has enabled the organization for flexibility in producing the goods and marking the needs according to the requirements and preferences of the consumers. With the rapid product development, the organization is capable to attain competitive edge. Examples: Dell is one of the companies which have a strong emphasis on mass customization whereas Apple strongly emphasize on rapid product development.

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