Markets can be segmented by geography, demography, sociocultural facto

QUESTION

Markets can be segmented by geography, demography, sociocultural factors, and psychological factors.

Indicate whether the statement is true or false.

ANSWER

TRUE
Markets can be segmented in numerous ways: by geography, demography (e.g., gender, age, income, race, education level), sociocultural factors (e.g., social class, values, religion, lifestyle choices), and psychological factors (e.g., personality).