Marketing-Marketing Research Global Motors Questionnaire

QUESTION

Marketing ResearchGlobal Motors Questionnaire DesigningDesign a questionnaire suitable for the administration to an online panel of adult consumers. The survey objectives relevant to questionnaire design for this phase of the research project include:1. What are (prospective) automobile buyers’ attitudes toward:a. Gasoline use contribution to global warmingb. Global Warming2. Do attitudes related to global warming vary by market segment? Market segments are defined by:a. Demographics- Age- Income-Education- Gender- Family Size- Home town size- Dwelling type3. What are consumer preferences and intentions for various types of fuel-efficient automobiles?a. One-seat, all-electricb. Four-seat, all-electricc. Four-seat gasoline hybridd. Five-seat diesel hybride. Five-seat standard size gasoline4. What are media habits of those who prefer the new automobile types?a. Reading newspapers (local, state, national, etc.)b. Watching TV (comedy, drama, sports, reality, etc.)c. Listening to FM radio (easy listening, country, rock, oldies, etc.)d. Reading magazines (general interest, business, science, sports, etc.)5. What are the social media usage profiles of these consumers with respect to how often they engage in:a. Online bloggingb. Content communitiesc. Social network sitesd. Online gamese. Virtual worlds

ANSWER:

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