Marketing-Assume that your local university or local high school

QUESTION

Assume that your local university or local high school (your choice) has had difficulty getting non-student residents in the local community to attend football games. Your school’s athletic director requests that an organization that you belong to (say, a local chapter of the American Marketing Association) develop an advertising program that is to be targeted to local residents to encourage them to attend football games. What measures/metrics could you use to assess whether the advertising program you have developed has been effective? How might you assess the ad campaign’s ROMI?NOTE: I have NOT asked you to create an advertising campaign….for help, you might look back at some of the guidelines in chapter 2.

ANSWER:

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