Marketin-Broadly, the components of the marketing mix

QUESTION

Broadly, the components of the marketing mix for e-commerce are the same as for ‘traditional marketing’.A)TrueB)False2Selecting an e-commerce marketing mix follows which one of the following?A)Marketing auditB)Evaluation and control proceduresC)Definition of aimsD)Production of an e-strategyE)None of the above3………….. is the storage and analysis of information from web users so that the mix can be tailored to the needs of an individual.A)Segmentation and target marketingB)Data miningC)The marketing information systemD)Quantitative market research4The scale of an e-commerce promotional plan will be strongly influenced by its existing off-line presence.A)TrueB)False5In e-commerce, lower prices, instant response, product customisation, and greater product variety, are all forms of:A)Improved service qualityB)Distinctive features of e-commerceC)E-commerce competitive advantageD)Ways in which e-commerce differs from traditional marketing6Among other issues e-commerce may encourage ‘vertical disintegration’. This means:A)Firms will need to break themselves into smaller units to surviveB)Firms will need to own their own IT and logistics departmentsC)Firms may no longer need to own their IT and logistics departmentsD)None of the above7Firms thinking of establishing their own online marketing presence:A)Can apply most of their guidelines of good marketing practiceB)Will need to be driven by technologyC)Will have to acquire a different range of customersD)Must rethink what the marketing concept means8Online marketing offers many benefits to firms. With regard to these benefits, which of the following statements is true?A)Rapid market responseB)Reduced personal selling costsC)Marketing researchD)Improved distributionE)All of the above9A website which is restricted to approved users is part of an:A)IntranetB)ExtranetC)InternetD)EDI system10Deciding how a firm will compete in an e-commerce market comes from:A)E-objectivesB)E-target market to compete inC)The e-promotional mixD)E-strategy

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