Makers of dance games made to be played on home television sets have l

QUESTION

Makers of dance games made to be played on home television sets have learned that their primary market for this product is girls and young women, so their advertisements target people in this group.

This is an example of what kind of consumer marketing segmentation?
A) user-rate segmentation
B) geographic segmentation
C) psychographic segmentation
D) benefit segmentation
E) demographic segmentation

ANSWER

Answer: E
Explanation: E) Demographic segmentation divides the market by age, gender, income, and so on.