Licensing is NOT attractive to which of the following firms? A. Firms

QUESTION

Licensing is NOT attractive to which of the following firms?

A. Firms lacking the capital to develop operations overseas

B. Firms unwilling to commit substantial financial resources to an unfamiliar market

C. Firms requiring tight control of operations for realizing experience curve and location economies

D. Firms wanting to explore markets but prohibited from doing so by investment barriers

E. Firms with intangible properties with business applications that it does not want to develop itself

ANSWER

C