Licensing, a mode of entry into a foreign market, gives an internation

QUESTION

Licensing, a mode of entry into a foreign market, gives an international firm tight control over manufacturing, marketing, and strategy that is required for realizing experience curve and location economies.

Indicate whether the statement is true or false.

ANSWER

FALSE
Licensing, a mode of entry into a foreign market, does not give a firm the tight control over manufacturing, marketing, and strategy that is required for realizing experience curve and location economies.