Leah was in a bad mood. She had just had a fight with her boyfriend ov

QUESTION

Leah was in a bad mood. She had just had a fight with her boyfriend over what to do on Saturday afternoon.

She went to the mall to hang out with her friends. While there, she tried on a funky shirt that she had decided a week ago was too expensive. Today she thought, why not? So she treated herself to the shirt. What factor influenced Leah’s buying behavior?
A) culture and subculture
B) social class
C) reference groups
D) personal image
E) situational matters

ANSWER

Answer: E
Explanation: E) Situational matters: the effects of timing, moods, impulse, expectations, and so on. Today Leah succumbed to all of these factors.