Land’s End will take your measurements and make you the perfect dress

QUESTION

Land’s End will take your measurements and make you the perfect dress shirt or pair of jeans in the same amount of time it takes the company to produce “off the rack” shirts and jeans. What type of manufacturing is Land’s End involved with?

A) lean manufacturing
B) mass customization
C) flexible manufacturing
D) computer-integrated manufacturing
E) computer-aided manufacturing

ANSWER

Answer: B
Explanation: B) Mass customization is using mass production techniques to produce customized goods or services.