Jamal was having problems getting his taxes done. At what stage is Jam

QUESTION

Jamal was having problems getting his taxes done. At what stage is Jamal in the consumer buying process?

A) I realize I have a problem to resolve.
B) I’ve got to find a solution to my problem.
C) I’ll weigh the pros and cons of the products available.
D) I’ll choose this one or not choose at all.
E) I’m happy/unhappy with my purchase and will/will not buy a similar one in the future.

ANSWER

Answer: A
Explanation: A) Jamal is just at the problem recognition stage: I realize I have a problem to resolve. From here, he may go to H&R Block or an independent CPA, he may buy TurboTax or Quicken, or he may choose to continue to handle the problem himself.