Industrial products have few national differences in consumer taste an

QUESTION

Industrial products have few national differences in consumer taste and preference, hence the need for local responsiveness is reduced for such products

Indicate whether the statement is true or false.

ANSWER

TRUE
A product feature that can influence location decisions is whether the product serves universal needs, needs that are the same all over the world. Examples include many industrial products (e.g., industrial electronics, steel, bulk chemicals) and modern consumer products (e.g., handheld calculators, personal computers, video game consoles). Because there are few national differences in consumer taste and preference for such products, the need for local responsiveness is reduced.