In which of the following situations would reliance on expert opinion as a basis for a managerial decision be most preferred?
A) When the product can be packaged with a variety of price and quality combinations.
B) When the business in question serves as a supplier of inputs to other businesses, especially in multi-product situations where other strategies may be prohibitively expensive.
C) When the level of economic activity can have a significant effect on the demand for the firm’s output.
D) When the product being marketed is relatively new.
ANSWER
B
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