In the diffusion-innovation theory, what causes change? 1. Planned ch

QUESTION

In the diffusion-innovation theory, what causes change?

1. Planned change by a change agent
2. Driving forces
3. Social change and spread of new ideas
4. Restraining forces

ANSWER:

Correct Answer: 3

Rogers defines diffusion as the process by which an innovation is communicated through certain channels over time among the members of a social system. There are three phases of the theory; invention (collecting of information), diffusion (communicating information to others), and consequences (adoption or rejection of the change). Lewin’s force field theory covered driving forces and restraining forces. Lippitt expanded Lewin’s theory and focused more on what the change agent must do rather than on the evolution of the change.