In terms of attaining a competitive advantage, support activities can

QUESTION

In terms of attaining a competitive advantage, support activities can be as important as the primary activities of the firm.

Indicate whether the statement is true or false.

ANSWER

TRUE
The support activities of the value chain provide inputs that allow the primary activities to occur. In terms of attaining a competitive advantage, support activities can be as important as, if not more important than, the primary activities of the firm.