In order to use lock-in as a competitive strategy, firm managers shoul

In order to use lock-in as a competitive strategy, firm managers should be prepared to do all of the following except:

A) invest in a given base of customers by giving concessions initially.
B) avoid selling complementary products and access to the customer base.
C) be the first to bring a new type of product to market.
D) use loyalty programs as part of an entrenchment strategy.

ANSWER

B