In international business, when consumer demand is prone to large and

QUESTION

In international business, when consumer demand is prone to large and unpredictable shifts, the firm that can adapt most quickly to these shifts will gain an advantage

Indicate whether the statement is true or false.

ANSWER

TRUE
In international business, production and supply chain management must be able to respond quickly to shifts in customer demand. In recent years, time-based competition has grown more important. When consumer demand is prone to large and unpredictable shifts, the firm that can adapt most quickly to these shifts will gain an advantage.