In exporting, problems with local marketing agents can be overcome by:

QUESTION

In exporting, problems with local marketing agents can be overcome by:

A. selling intangible property to a franchisee and insisting on rules to conduct the business.

B. changing agents frequently.

C. engaging in turnkey projects and exporting process technology to foreign firms.

D. entering into cross-licensing agreements with foreign firms.

E. setting up wholly owned subsidiaries in foreign nations to handle local marketing.

ANSWER

E