Impressed with the customer insights provided by the Fisher-Price Play

QUESTION

Impressed with the customer insights provided by the Fisher-Price Play Lab, a manager proposes to expand the company’s observational research efforts.

Which of the following is NOT a significant problem with observational research approaches?
A) Some qualities and beliefs cannot be observed.
B) Different observers often draw different conclusions from the same behavior.
C) Observational research is less effective at obtaining information that people are unwilling to provide.
D) Behavior that occurs infrequently can be difficult to observe.
E) It may be impractical to attempt to observe behavior over the long term.

ANSWER

Answer: C
Explanation: C) All of the choices are classic problems with observational research except Choice C, which has it backwards. Observational research is more effective at obtaining information that people are unwilling to provide.